Gaudi Anttoni- Modern branding for bold, sustainable architects
deliverable
product design
brand guideline
brand identity
scope
conception
creative direction
mockup production
graphic design
date
Oct 18, 2024
Outro Skincare – Where Simplicity Meets Elegance
Outro Skincare embodies a balance between simplicity and sophistication. Its clean, minimalist design reflects the brand's philosophy: beauty in clarity. With carefully selected ingredients and an understated yet elegant aesthetic, Outro delivers skincare that feels luxurious without being complicated. Our role was to capture this essence through a brand identity that speaks directly to modern consumers seeking effortless beauty.
Elevating Minimalism in a Competitive Skincare Market
The skincare industry is flooded with brands claiming purity and simplicity. Our challenge was to elevate Outro’s minimalistic approach while ensuring it stood out as a premium yet accessible brand. The design had to evoke trust and sophistication without losing the warmth and approachability essential to the skincare experience. We needed to strike the right balance between clinical precision and a fresh, inviting vibe.
Clean Lines, Bold Statements
Outro’s identity is anchored in clean, geometric lines paired with soft, calming colors that evoke a sense of natural beauty and tranquility. The bold logo with rounded typography exudes confidence, creating a memorable mark that invites trust. This is complemented by subtle gradients and shadows that reflect the transformative power of skincare.
The packaging and visual branding emphasize a seamless blend of function and aesthetics, appealing to consumers who value both effectiveness and style. Outro’s visual language positions the brand as both a daily essential and a statement of self-care.
